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How to Drive Traffic to Your Website

Having a website with a cool design alone won’t do you any good if it doesn’t have any content. Before venturing out into the world of SEO, blogs, and website widgets, it’s a good idea to set up the foundation for your project by adding some basic content. You’d be surprised how many people skip this really important step—but why would someone visit a website with nothing on it?

1. Start with some basic content

To start, treat your homepage like the central hub for your website. It should include important information about your company and its mission statement, and some clear choices on where people should navigate to next. From there, branch out into other pages: an About Page is the place for you to tell your story and show that you’re the real deal; your Services or Products page is where you can start selling yourself or your product; an informative Contact Page helps visitors easily get in touch with you.

2. Set up your domain

Now that you have some content in place, it’s time to set up your domain. Email and Domain Management > Registration Form. Once you fill out the form, keep an eye on your email for the confirmation email to finalize the registration.

3. Fill out your SEO settings

Now you’re ready to start filling out the SEO settings for your website. These behind-the-scenes settings send a message to search engines and tell them more about what’s on each page. They’ll also dictate how your pages appear in search results.

Start by adding your Site Title at Settings > Website > Site Title. The Site Title is text that appears on the browser’s tabs that has a bit of information about your site. This will appear on all pages, and should be used for something basic like your company’s name.

4. Tell Google to index your site

Now that your website has a domain, some basic content, and your SEO settings filled out, it’s time to let search engines know you’re up and running. Normally, new sites can take weeks or even months to show up on Google. You can speed up this process by submitting your URL via this link: https://www.google.com/webmasters/tools/submit-url

You only need to do it once, so there is no need to keep entering your site into this page (tempting though it may be!) Check out this blog post for more on how indexing and search crawlers work.

6. Writing content

This next section focuses on content, which is the meat and potatoes of your site. I recommend doing this by using the built-in blog feature on your website.

If blogging isn’t for you, try writing more content on your About Page, filling out your product pages with more details, or writing an FAQ that will help drive traffic from search engines. All of the content you add gives search engines more information to go on when directing people to your pages.

7. Share your site on social media

Your domain is ready, you chose a stylish template, and you have some content on your site—you’re now ready to share your creation with the world. There are two ways you can go from here: you can just share the site on your personal social channels (if you’re working on a personal site), or you can create accounts for your website/brand/business. Just be sure that you choose the channels that make the most sense for your business.

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